PUTTING IOT ON THE MAP
Summary
Maximising exposure for the IoT Solutions World Congress, one of the largest events of its kind in the world.
Brief
Working with US partner, Tier One Communications, TUVA mapped out a seven-month plan to seed contributed content on a range of topics – things like healthcare, manufacturing, smart cities and skills - with high profile outlets, in addition to identifying and inviting the most relevant reporters and broadcasters to attend the show as VIP guests.
"Working with TUVA Partners is knowing that you will have a Communications and PR partner, not a provider. A team that will feel and involve themselves with your project from head to toe."
- Arola Torruella Berrens, Head of Communications, IoT Solutions World Congress
What We Did
After five years, the IoT Solutions World Congress at the Fira de Barcelona has grown to become one of the most popular IOT events in the world, drawing some of the most respected speakers and exhibitors in the space. The brief to the agency was to generate international media exposure that would showcase the breadth of IOT innovation at its 2019 event.
The 2019 congress saw over 16,000 attendees from 120 countries, while 350 companies exhibited.