The Power of Good
Summary
Innolith, a new company in the highly crowded battery market, asked TUVA to help develop a brand identity and launch the company.
Brief
Developed core positioning proposition of the company, which was used as the basis for the entire corporate identity including physical branding, web site and social channels. The positioning also formed the basis the media launch of the company and subsequent social and press campaigns that were executed by TUVA.
"Tuva helped create real momentum behind Innolith and positioned us firmly as a company with great potential in the battery market."
- Alan Greenshields, Chairman, Innolith AG
What We Did
As the world moves from fossil fuels to electrification the greatest challenge is energy storage. By 2025 up 100 million electric vehicles will on the world’s roads and the grid operators need to store the energy from wind and solar farms. All of this will take batteries in huge numbers and Innolith wanted to be positioned as the company that could provide the battery platform for the next generation of energy storage.
Storage in the field. An example Innolith portable battery unit working as backup for an electrical sub station.