Cool, calm and connected
Summary
Supporting communications for a UK technology superstar.
Brief
TUVA worked closely with the IMS Evolve marketing team to determine the positioning, vision and key messages for the company through a review of its customer demand factors, market dynamics and enduring strengths. The resulting positioning architecture enabled the agency to unleash an integrated approach across social and media channels that has led to business-press engagement on topics including IoT-enabled energy efficiency and waste reduction.
Working with TUVA has allowed us to refine our messaging, amplify our presence and demand attention from our target audience. Their team feels like a natural extension of our organisation, working seamlessly alongside us while effectively challenging our way of thinking.
- Jasmine Sampson, Marketing Director, IMS Evolve
What We Did
IMS Evolve is one of the UK’s great tech success stories, delivering IoT solutions to some of the world’s best-known food retailers since before IoT was even a term. The company wanted a fresh approach to PR with fresh ideas to help it reach a broader audience and gain recognition for its many successes.
IMS is reducing waste, maintenance costs and energy consumption for some of the world's biggest food retailers.