Building a data observatory
Summary
Soda approached TUVA to launch the company into the increasingly busy data monitoring and observability space.
Brief
To effectively launch the company, TUVA and the Soda marketing team developed a ‘shock and awe’ campaign which would see the company launched into the financial then tech community over the course of two weeks. The subsequent campaign would build awareness in the company by seeking to profile its founders backgrounds and shine a lot on the importance of data quality monitoring through targeted briefings with the most influential reporters and publications.
The TUVA team is made up of smart, super charged, diverse thinkers, who are committed to achieving the very best in Public Relations and external communications. The team has helped us breakthrough the noise, establish our voice and cemented our challenger position. We’re always looking forward to the future!
- Natasha Lauer, Head of Marketing, Soda
What We Did
The assumption has been that “all data is good data” until it breaks the application is no longer cutting it in a world where many organisations are now almost entirely data-driven. The focus is on shifting towards pre-emptive testing and monitoring to ensure data quality. At the centre of this movement is Soda, a Belgian startup founded by an ex-Collibra executive and the legendary founder of jBPM, to ensure data quality for businesses. TUVA was brought on board with an initial brief to help develop positioning ahead of a series of critical announcements that included Series A funding and its first major product announcement, followed by ongoing work to build brand awareness.
Data Observability enables an organisation to fully understand the health of the data in their system.