Supporting communications for a UK technology superstar.
IMS Evolve is one of the UK’s great tech success stories, delivering IoT solutions to some of the world’s best-known food retailers since before IoT was even a term. The company wanted a fresh approach to PR with fresh ideas to help it reach a broader audience and gain recognition for its many successes.
What we did
TUVA worked closely with the IMS Evolve marketing team to determine the positioning, vision and key messages for the company through a review of its customer demand factors, market dynamics and enduring strengths. The resulting positioning architecture enabled the agency to unleash an integrated approach across social and media channels that has led to business-press engagement on topics including IoT-enabled energy efficiency and waste reduction.
IMS Evolve has been featured in publications including the Financial Times, The Guardian, Economist and The Grocer, in addition to regularly featuring in specialist IoT, food retail and energy efficiency outlets. The company’s social media has seen a huge growth in impressions and audience numbers with over 70,000 views of posts on Twitter and nearly 16,000 views on LinkedIn. Accounting for news being shared widely across other Twitter and LinkedIn profiles, the combined social media reach of all IMS Evolve announcements was over 10 million impressions by the end of 2019.